Today’s Marketers Are Soccer Players, Not Football Quarterbacks

Grant Caselton Foresight, Guest Post, Leadership, Management Leave a Comment

The business game has changed. In order to score goals with consumers, CMOs need to start thinking like soccer captains.  Everyone knows that the world is changing at a rapid pace and that it is affecting all parts of business, from supply chains to how consumers interact with brands. Nowhere are these changes more evident than in the C-Suite, particularly …