Market Intelligence: Talks to industry analysts, conducts competitive research and studies market segmentation to identify “the next big thing.” A copy of Sheryl Sandberg’s book “Lean In” is currently substituting for a missing wheel on Mariann McDonagh’s desk chair, but that doesn’t mean the chief marketing officer of inContact hasn’t taken its advice to heart. Three of the four senior …
Make Your Office a Vehicle for Culture
If you think an office is mainly about walls, desks, computers and copy machines, think again. Commercial real estate expert Howard Ecker explains how the location and design of his offices reinforce his company’s vision and values. When I begin working with clients who are looking for an office, I don’t usually start with questions about how many square feet …
Leadership Tips From Civil War Generals
Fourth of July calls to mind the great generals on this country’s battlefield and how their leadership qualities can make a company victorious. By Grant Casleton While growing up, my family and I took our vacations primarily by car. Some may dread long drives and hours cooped up in a van, but I seemed to always look forward to it. …