Breaking Out of the Female Comfort Zone

Grant Caselton Foresight, Marketing Leave a Comment

Market Intelligence: Talks to industry analysts, conducts competitive research and studies market segmentation to identify “the next big thing.” A copy of Sheryl Sandberg’s book “Lean In” is currently substituting for a missing wheel on Mariann McDonagh’s desk chair, but that doesn’t mean the chief marketing officer of inContact hasn’t taken its advice to heart. Three of the four senior …

Make Your Office a Vehicle for Culture

Grant Caselton Foresight, Foresight Contributors, Office Environment 1 Comment

If you think an office is mainly about walls, desks, computers and copy machines, think again. Commercial real estate expert Howard Ecker explains how the location and design of his offices reinforce his company’s vision and values. When I begin working with clients who are looking for an office, I don’t usually start with questions about how many square feet …