Vidyard Founder and CEO, Michael Litt, explains how you can utilize and track video marketing performance According to findings by The Fournaise Marketing Group, last year 70% of global marketers failed to deliver quantifiable business results based on their efforts. It seems too many experimented with new initiatives, but very few focused on testing repeatable, data-driven tactics. While it’s great …
Adapting to and succeeding in the “less-is-more” era. There is a hunger for brilliant business ideas that can be explained clearly and concisely. We have all been in meetings that never seem to end. Suffered through reading lengthy reports that are more like “War and Peace” and less like Cliff’s Notes. And endured management monologues that kill off any remaining …
Leaders must be willing to give the gifts of leadership to their team, here are five. Leadership isn’t just something you do: It’s someone you become. But that requires a personal transformation, not just a personal agenda. Roger hadn’t learned that lesson. During an interview for a new leadership position, the hiring manager asked why he switched jobs, and sometimes …
Public relations expert Marsha Friedman shares her first-hand tips for overcoming a fear of public speaking Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions. The first: “How do you step into the spotlight when you don’t like the spotlight?” Getting media attention …
With telecommuting on the rise, the executive leader is looking to alternative workplace strategies The Internet has created a change of pace in people’s lives—in the way they work, live and play. It has also created a movement happening worldwide, a movement of people who are finding a new way to work together. The coworking movement is drastically reshaping the …
Pamela Turay makes the case that communication, collaboration and caring are essential to a successful career in HR management. Harry & David SVP of HR, Pamela Turay is teaching her team daily about a “people first” approach to HR management. Her 3 C’s are guidelines to success in her field. Caring “You really need [to be] someone who has genuine …
Keep up with the ever-changing “game” sales by changing your team’s culture Everyone has an opinion on how to build a sales team and there is so much to think through. It used to be that when someone wanted to build a sales team, he or she put the word out and received some candidates. They interviewed for certain skills, and …
Five tips for ensuring a desirable lifestyle from an Exxon Manager turned life coach With the unemployment rate below 7 percent, lower than it was even five years ago and down from a peak of 10 percent in October 2009, many are breathing a sigh of relief. But the effects of a long bout of high unemployment are sure to …
CEO and Founder of Farmer’s Fridge explains how he leads his team and pursues his passion of providing fresh food. Here at Forefront, we understand the value of balancing being a successful leader with trying to stay healthy. Executives are constantly juggling tasks and responsibilities, so eating right might be put aside for something quicker and more convenient. Luke Saunders, …
Mike Guerchon, VP of Employee Services at Riverbed Technology, explains how his department goes beyond HR. As the leader of Employee Services at Riverbed, Guerchon is responsible for more than just the typical human resources functions (e.g., compensation, benefits and employee relations). His department also encompasses: Environment Facilities and office space,game rooms, safety, security and the physical aspect of the …
