What does your C-Suite say about your company? Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” We all know that a fall from grace is not a pretty sight, but this is especially the case when you’re at the executive level of a company and all …
Building a Personal Brand
Five steps to defining and executing your own. If you’ve been following the news lately, it’s not uncommon to hear reports of off-the-cuff comments made by C-Suite executives who have disrupted their companies’ image in the marketplace. Just as a defined brand for a company is critical, equally so are defined personal brands for executives. Successful leaders exemplify their company’s …


