John McGee, CEO of OptifiNow, reveals the innovative role that an employee-centric social media strategy can play in sales.
The New Airborne Virus: Online Reviews
The online review genie is out of the bottle for good. Reputation management is a buzzword being thrown around a lot lately. Businesses intuitively know that they need to care about it, but what is it really? In reality, it is nothing new. Successful businesses have been doing it all along. Successful businesses protect and build their reputation — they …
Mentorship Menagerie
Tron Jordheim, Chief Marketing Officer at StorageMart and Director of Operations at PhoneSmart, shares how various mentors have modeled effective leadership and achieved executive success. By Jill Yarberry-Laybourn As a young boy in Brooklyn, New York, Jordheim had an entrepreneurial spirit that shined brightly. This entrepreneurial spirit has since elevated into corporate management. Jordheim partly attributes his executive success to …
Breaking Out of the Female Comfort Zone
Market Intelligence: Talks to industry analysts, conducts competitive research and studies market segmentation to identify “the next big thing.” A copy of Sheryl Sandberg’s book “Lean In” is currently substituting for a missing wheel on Mariann McDonagh’s desk chair, but that doesn’t mean the chief marketing officer of inContact hasn’t taken its advice to heart. Three of the four senior …
Why a CSO is an Important Weapon in Any Company’s Arsenal
Companies without a Chief Sales Officer could be missing out on the opportunity to gain a financial boost, strategic advancements and an edge over their competitors. By Chuck Reaves Is your company a sales-driven organization? When asked this question, most Chief Executive Officers (CEOs) answer yes. When asked if they have a Chief Sales Officer (CSO), almost all of them …
The Truth About Your Blog
Whether you’re in the B2B or the B2C category, your blog should engage your audience and grow your business. I love piña coladas (cue Jimmy Buffet), but I’d much rather sip on one while sitting on a beach in Hawaii than in my backyard watching a neighbor hang laundry. At the end of the day, experience is the only thing …
90 % vs.10 % in Marketing
For many executives, a whopping 90% of their time devoted to marketing is spent in meetings, yet little time is used to actually work on marketing. There is an old adage that states, “For marketing leaders on the client side, 90 percent of the time is spent meeting discussing what to do and 10 percent of the time doing it.” …
The Emergence of the High-Tech Contact Center
21st century solutions give organizations the opportunity to make the customer service experience much more efficient. Every business has a contact center, whether they know it or not. From small, help-desk contact centers to large-scale, multisite, multimedia contact centers, businesses need contact center solutions that enable remote workers, integrate business processes, control costs, and ensure business continuity. The contact center …
Does Your Brand Have a SOUND?
Audio branding is not just a trendy development in marketing. It’s a powerful way to connect with and influence your audience. As a leader, it’s critical to stay aware of trends and to adapt to them. One trend that has moved along inexorably is the addition of audio to all kinds of internal and external media. Sales brochures have given …
Leading through Vision, Inspiration and Interaction.
An executive shares his simple, hands-on approach to leadership. Great leaders instill motivation and inspiration in their employees. Rob Friedman, Vice President of Marketing at American Airlines, has found the best way to do this is as simple as interacting with his team. Here he explains his ideas and methodologies on effective leadership tactics. Leading With a Vision “Everyone throughout …
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